MedcoVet is a company dedicated to bringing the benefits of PBM (aka Laser Therapy or LLLT) to your beloved pets. We are driven by two guiding principles:

  • Use only scientific, peer-reviewed methods in the creation of our products and;
  • To innovate in ways that make Photobiomodulation Therapy affordable and available to everyone with a pet.

Our team has extensive experience in scientific research related to PBM, medical device product development, business development, and marketing. Together this team has developed the most effective, available, and affordable PBM device on the market - the Luma.

Alon Website Headshot

Alon Landa MBA/BSEE (CEO) has 20+ years of experience leading technology startups, across many fields including satellites, medical devices, Internet media, and has even written an app for to help people prepare for a new furry friend (called PupReady).

If you've used a GPS, seen pictures of the Hubble Space telescope or watched a Youtube Video, you have enjoyed some of his blood sweat and tears.

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Eytan Malits (CTO) has led R&D for multiple medical device companies over the past 30 years and most recently served as a senior advisor to the Chief Scientist of Israel before joining MedcoVet.  Eytan is responsible for current and future versions of MedcoVet’s products.

Eytan holds a Masters in Engineering from the Technion in Israel and an MBA from Stanford University.

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Steve Owens (CMO) has been a co-founder and principal of 4 successful technology startups.  He lead all four of these startups from an idea to millions in revenue, creating very happy customer along the way.

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Michael R Hamblin Ph.D (CSO) is a Principal Investigator at the Wellman Center for Photomedicine, Massachusetts General Hospital, an Associate Professor of Dermatology, Harvard Medical School and affiliated faculty at Harvard-MIT Division of Health Science and Technology. He directs a laboratory of around a dozen scientists who work in photodynamic therapy and photobiomodulation. He has published 366 peer-reviewed articles, is Editor or Associate Editor for 10 journals and serves on NIH Study-Sections. He has an h-factor of 79 and 22,964 citations. He has authored/edited 11 proceedings volumes together with ten other major textbooks on PDT and photomedicine.

Dr Hamblin was honored by election as a Fellow of SPIE in 2011, and received the 1st Endre Mester Lifetime Achievement Award in Photomedicine from NAALT in 2017.

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Christine Cranston MPT, CCRP - Client Service Manager, is a licensed physical therapist and certified canine rehabilitation practitioner who has devoted the majority of her career working exclusively with small animals. As an avid user of clinical laser for a variety of conditions, she is thrilled to be part of MedcoVet, to further empower owners to aid in their pet’s function and comfort.


Now that you know us, get to know our product.