MEDICAL COHERENCE LLC AND MEDCOVET (collectively, the “Company,” “we” or “us” or “our”) recognize the importance of safeguarding the personal information provided to us by the users of our website and mobile application (collectively, the “Application”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Application. Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE APPLICATION.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Application after the date such revised Privacy Policy is posted.

This Privacy Policy does not govern personal information collected from any other source or in any other manner, including but not limited to the third-party online/mobile store from which you install the Application or through which you make payments, including any virtual items, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.

This Privacy Policy is incorporated by reference into the Terms and Service of the Application, and explains how users’ information and data is used:



We may collect information about you in a variety of ways. The information we may collect via the Application depends on the content and materials you use, and includes:

Personal Data

We may collect demographic and other personally identifiable information (such as your name and email address) that you voluntarily give to us when choosing to participate in various activities related to the Application.

Derivative Data

We collect information that our servers automatically collect when you access the Application, such as your native actions that are integral to the Application, including treatment, updating patient status, uploading pictures and videos, as well as other interactions with the Application and other users via server log files (collectively, “information”). However, this information will only be shared with your chosen veterinarian(s), unless we obtain your consent to share such information with third parties, including but not limited to other pet owners, other veterinarians and veterinary and other professionals, including but not limited to therapy clinicians (collectively, “service providers”), and other users of the Application.

Financial Data

We will collect financial information, such as data related to your payment method (e.g. valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Application. However, all payment transactions entered into on the Application are processed by a third party payment processor, Braintree at We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by Braintree, and you are encouraged to review their privacy policy and contact them directly for responses to your questions.

Mobile Device Access

We may request access or permission to use certain features from your mobile device, including your mobile device’s bluetooth, calendar, camera, microphone, reminders, SMS messages, storage and other features. If you wish to change our access or permissions, you may do so in your device’s settings.

Push Notifications

We may request to send you push notifications regarding your account or the Application. If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings.

Third-Party Data

With our consent, if you connect your account to a third party such as Facebook, you may post information, including but not limited to images and messages, from the Application on Facebook and other third party social media applications or websites, provided that you agree to limit the disclosure of such information to. We will not collect your information from third party social media sites or websites to which you connect.

Data from Surveys

With your consent, we may ask you to respond to surveys or questionnaires on the Application or by electronic mail. Any personal information you provide in response to such surveys or questions may be used by us as aggregated data. Otherwise, we will not share any survey or questionnaire responses without your consent.


Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Application to:

  • Compile anonymous statistical data and analysis for use internally or with third parties.
  • Enrich our database to improve suggestions on treatment and protocols.
  • Create and manage your account.
  • With your consent, deliver, coupons, newsletters, and other information regarding promotions and the Application to you.
  • With your consent, email you regarding your account or order.
  • Fulfill and manage purchases, orders, payments, and other transactions related to the Application.
  • Generate a personal profile about you to make future visits to the Application more personalized.
  • Help us improve and enhance the Application experience for all of its visitors, and customize the content on our Application, for compliance with our legal and regulatory obligations, which we may do without your consent,
  • Monitor and analyze usage and trends to improve your experience with the Application.
  • Notify you of updates to the Application.
  • With your consent, offer new products, services, mobile applications, and/or recommendations to you.
  • Perform other internal business activities as are required to maintain the Application and its functions.
  • Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
  • Process payments and refunds.
  • With your consent, request feedback and contact you about your use of the Application.
  • Resolve disputes and troubleshoot problems.
  • Respond to product and customer service requests.
  • With your consent, solicit support for the Application.


We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. Such third parties will be required to honor this Privacy Policy.

Marketing Communications

With your consent, we may share your information with third parties for marketing purposes, as permitted by law. You may withdraw your consent at any time by contacting us at


With your consent, we may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us. You may withdraw your consent at any time by contacting us at

Business Partners

With your consent, we may share your information with our business partners to offer you certain products, services or promotions. You may withdraw your consent at any time by contacting us at

Other Third Parties

With your consent, we may share your information with investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, but only with your consent. You may withdraw your consent at any time by contacting us at

Service Providers

Your personal information and information about your pet or pets that is transmitted to the veterinarian of your choice through the Application may be shared with other veterinarians and service providers for the purpose of providing services to you and your pet.

Opting In and Opting Out of Electronic Communications

At certain points where personal information is collected on the Application, there will be a box to indicate that you wish to receive certain information or communications from us. You must opt in to receive electronic communications, such as emails from us. You may also opt-out of receiving any such communications in the future at any time. In all of our electronic communications you will be given the opportunity to opt out of receiving future communications.

In addition to having the ability to opt-out of receiving electronic communications, such as emails from the Company (to unsubscribe, click “unsubscribe” button at the bottom of such emails), users may access, review and, in certain situations, update, revise and/or delete certain personal information by accessing and editing their accounts on the Application or by sending an e-mail to our privacy officer at Additionally, please note that while you may request the updating, revision or deletion of such information, a copy of the unrevised information may be maintained in the Company’s records after any such revision or deletion. You may also opt-out of receiving communications from us by:

  • Noting your preferences at the time you register your account with the Application
  • Logging into your account settings and updating your preferences.

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

Acquisition of Business

In the event that the Company, or an affiliate of the Company is involved in a merger, acquisition, consolidation, restructuring, reorganization, liquidation, sale or similar transaction relating to any portion of its business and/or assets, or in the unlikely event that the Company goes out of business or enters bankruptcy, each User hereby acknowledges and agrees that the Application, all data collected on the Application (including Personal Information still within our possession, custody or control), and any of our rights and obligations under this Privacy Policy may be included in the assets of, and/or transferred pursuant to, such transaction, and that any acquirer or successor (or a third party through bankruptcy) of the Company may continue to use the Personal Information as set forth in this Privacy Policy. If that occurs, a notice will be posted to such effect on the Application and/or notification will be provided by any other media or contact method as may be required by applicable laws and regulations.

Links to Other Applications, Websites and Services

The Application may contain links to various other applications and/or websites (collectively, “sites”). These sites may seek to collect from your user information voluntarily or may otherwise collect certain information (for example, your IP address). Please be aware that these other sites may have different privacy policies that may subject users to different privacy practices. Please review the privacy policies of such other sites for information concerning what information is collected on such sites and how it is used.

Our Application may include social media features, such as the Facebook “like” button and widgets, the “Share this” button or other interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Application. Your interactions with these features are governed by the privacy policy of the company providing the feature, which we encourage you to review.

We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Application to help customize the Application and improve your experience. When you access the Application, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Application. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

Website Analytics

The Company uses a web analytics tool called Google Analytics (including Google Analytics for Firebase) that helps website and mobile application owners understand how visitors engage with their websites.  We can view a variety of reports about how visitors interact with our Website so we can improve it. Google Analytics collects information anonymously.  Google Analytics uses cookies, and IP addresses, and reports website trends without identifying individual visitors. For more information related to Google Analytics, click here: You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-On. For information about, and to install, the Google Analytics Opt-out Browser Add-on, click here: However, you cannot opt out of Google Analytics for Firebase.  If you do not want your mobile engagement information sent to Google Analytics for Firebase, please do not use the mobile application.


We use administrative, technical, and physical security measures to help protect your personal information.  While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.  Any information disclosed online is vulnerable to interception and misuse by unauthorized parties.  Therefore, we cannot guarantee complete security if you provide personal information.

In the unlikely event that we determine that there may have been a security breach that results in the unauthorized disclosure of personal information to a third party, we will promptly notify any users whose personal information it reasonably believes may have been compromised by posting information on the Application and, if email contact is possible, then also by sending an email notification with respect to the situation.


We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.


Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.  No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.  If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.


Account Information

You may at any time review or change the information in your account or terminate your account by:

  • Logging into your account settings and updating your account
  • Contacting us using the contact information provided below

Upon your request to terminate your account, we will deactivate your account. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.


Under California law, California residents who have provided personally identifiable information to a company may have the right to request a list of all third parties to whom that company had disclosed such information for the third parties’ direct marketing purposes during the preceding calendar year, along with a list of the categories of personal information that had been so disclosed unless the company has a policy of not disclosing such information if the user has exercised an option to opt out of such information sharing. The Company only shares users’ e-mail addresses with third parties with your consent, and does not disclose your Personal Information to third parties for the third parties’ direct marketing purposes without your consent. The Company also provides you with an opportunity to withdraw your consent at any time. Because the Company requires consent and provides the opportunity to withdraw that consent, the Company does not have to provide you with such lists. For the avoidance of all doubt, these consent options are available for all users and are not just limited to California users. If you are a California resident who would like information on how to exercise your rights concerning third party disclosures under California law, you may send an email to us at

Governing Law

This Privacy Policy shall be governed by the laws of the State of New York of the United States of America, without regard to its conflict of law provisions.  Please click here to review the terms relating to Disputes and Governing Law for this Application.


If you have questions or comments about this Privacy Policy, please contact us at:

17 Gibbs St.
Brookline, MA 02446