Brittney Vickers

CTO

Focus: Operations, Customer Success, Organic Marketing

Brittney Martinson is the Chief Operating Officer at MedcoVet, where she focuses on building the systems that connect clinical insight with real-world use. Her work centers on operational strategy, customer experience, and scaling in a way that is both practical and sustainable.

She brings over ten years of experience in operational leadership across startup environments, with a track record of scaling bootstrapped companies to profitability and supporting successful acquisitions.

Prior to MedcoVet, Brittney operated as a “COO as a service” through Be Limitless, where she worked with early-stage and growth-stage companies to build systems for scalability, efficiency, and profitability. Her work involved developing turnkey operational frameworks, implementing automation and outsourcing strategies, and simplifying complex business processes to support sustainable growth.

She has also held executive and senior operational roles across multiple industries. As COO at Replaceable Media, she led the development and execution of standard operating procedures while ensuring compliance with FINRA and SEC regulatory requirements, including policy development, training, reporting, monitoring, and enforcement.

At Terminal 49, a logistics company, she led operations and customer success, overseeing cross-functional workflows and ensuring consistency across the organization.

As Head of Client Success at Leverage, she focused on performance metrics and customer experience, driving a 61.89% reduction in churn and a 169.84% increase in customer lifetime value through improvements in onboarding and retention systems.

At MedcoVet, her focus is on building systems that make clinically grounded care accessible, usable, and effective for pet owners at home.

She holds a B.S. in International Business (with a concentration in Entrepreneurship) and a B.S. in Retail Marketing and Fashion Merchandising from Johnson & Wales University, graduating summa cum laude.

Brittney has lived in over 68 countries and is currently based in Canada with her husband, their corgi Charlie, cat Olive, and chickens.