The Team Behind the Dream

Meet the MedcoVet Team

Apollo

About MedcoVet

MedcoVet is a dedicated to bringing the benefits of Red Light Therapy to pets everywhere. We are driven by two guiding principles:

  • Use only scientific, peer-reviewed methods in the creation of our products and;
  • To innovate in ways that make Red Light Therapy affordable and available to everyone with a pet.

Our team has extensive experience in scientific research, medical device product development, business development, and marketing. Together this team has developed the most effective, available, and affordable Red Light Therapy device on the market – the Luma.

Meet the Clinical Team Behind MedcoVet

MedcoVet’s clinical approach is guided by professionals with decades of experience across veterinary medicine, rehabilitation, critical care, and mobility.

Our team includes certified rehabilitation practitioners, licensed veterinary technicians, and specialists in post-surgical recovery, pain management, and end-of-life care. Their experience directly informs how protocols are developed, how devices are used, and how pet owners are supported.

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Christine Cranston

MPT, CCRP

Clinical Team Lead

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Marilyn J. Jerome

M.S., LVT

Luma Clinician

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Cathy Symons

CVT, CCRP, CHPT

Luma Clinician

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Kristy Williams,

CVT, CCFT

Luma Clinician

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Dr. Ron Hirschberg

DVM

Medical Reviewer

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How This Team Shapes MedcoVet

The clinical team at MedcoVet plays a direct role in how care is delivered.

Their experience informs:

  • Treatment protocols for specific conditions
  • Guidance provided to pet owners
  • Safety considerations and limitations
  • How light therapy is applied in real-world settings

This connection between clinical experience and product design is central to how MedcoVet operates.

Common Questions About Our Clinical Team

Protocols are informed by clinicians with experience in rehabilitation, critical care, and veterinary medicine, drawing on both published research and real-world case experience.

The team has experience across arthritis, mobility issues, post-surgical recovery, neurologic conditions, and end-of-life care.

MedcoVet’s approach is guided by clinical experience and structured protocols rather than generalized or undefined use.

Meet the Operational Team Behind MedcoVet

MedcoVet’s executive team focuses on building the systems that support clinical care, ensuring that what works in practice can scale, reach more pets, and remain consistent in real-world use.

Their work sits across:

  • Product development
  • Clinical integration
  • Customer experience
  • Operational systems

They are responsible for translating clinical insight into something pet owners can actually use.

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Alon Landa

CEO

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Andrew Gibson

CTO

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Brittney Vickers

COO

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Atilio Valderrama

Clinical Operations Associate

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The Pets of MedcoVet

Behind every protocol, product decision, and late-night message is a simple reason: we love animals.

Our team lives with the same realities as the pet parents we support. Aging joints, post-surgery recovery, nervous puppies, senior pets who need a little more help getting around. These are not abstract problems to us. They are part of our daily lives.

Across the MedcoVet team, you’ll find dogs, cats, and a few unexpected personalities, each with their own quirks, needs, and stories. They are the reason we care so much about getting this right.

Because at the end of the day, this isn’t just about building a product.

It’s about helping the animals we love live more comfortably, move more freely, and stay with us longer.